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Redesigned patient onboarding by AI-driven methods, improving early user compliance.

Company

Philips

Team

  • Sara Wang(UX Designer)
  • Keith Fraser(Senior UX Designer)
  • 10+ Philips colleagues(R&D, Marketing, Engineering)

My Contribution

  1. AUI Workshop Lead
  2. User Research & Testing
  3. Design Prototype & Analysis

Overview

During my internship at Philips Sleep & Respiratory Care, I explored how Adaptive UI—small yet powerful AI enhancements—could make CPAP therapy more user-friendly.

I tackled two closely related projects: first, I organized an in-house workshop to align cross-functional teams on AUI opportunities; next, I worked with two fellow UX designers to build and test four prototype concepts with real users.

Our small-scale study indicated a potential 10–15% boost in device usage and user satisfaction. By offering subtle, user-controlled AI features, we reduced everyday friction so patients could stick to their CPAP routines more easily—helping them stay on track with treatment in a natural, comfortable way.

*This case study reflects work done during my internship at Philips and is intended for portfolio demonstration only. Full content available upon request.

Adaptive UI Presentation
● Challenge

Early-stage Patients often abandon treatment because onboarding is confusing and discouraging.

Persistence through the first 90 days is critical for long-term adherence, and personalized guidance + emotional support during this period significantly improve compliance.

Adaptive UI Storyboard
● Strategy

AI Design Workshop: Exploring Adaptive UI to Improve CPAP Usage

Nearly 50% of users drop out due to complexity. I led a workshop to design subtle AI cues that simplify tasks and boost adherence.

1

Introduce the concept of AUI

2

Break & Discussion

Team discussion during the workshop
3

Brainstorming: Identifying AUI Opportunities in SR&C

Top left shows workshop brainstorming, top right displays product psychology principles for post-analysis. Bottom row presents workshop reports.
Initial brainstorming ideas
🧠#PSYCHOLOGY INSIGHT

Hick's Law

Too many options can confuse users.1

By using progressive disclosure2, Scribe reduced cognitive load3 and helped people complete their signature quicker.

¹ Hick's Law, Growth.Design² Progressive Disclosure, Growth.Design³ Cognitive Load, Growth.Design
🧠#PSYCHOLOGY INSIGHT

Drunk User Theory

Users can be distracted, overwhelmed, or inattentive. Designing for the worst-case scenario ensures that core functions remain simple, accessible, and easy to use—even in suboptimal conditions.

By minimizing friction and focusing on intuitive interactions, Adaptive UI makes CPAP therapy more seamless.

¹ Drunk User Theory, Cassie Kozyrkov
User scenarios analysis
AUI solutions proposal
Final implementation plan
● Solution

Four Prototypes, Smarter Interfaces

Building on this workshop, I worked with colleagues on a separate research project where we designed and conducted initial testing of four conceptual prototypes for CPAP devices. Although the two projects were independent, both focused on using adaptive interactions to enhance healthcare management, each demonstrating the potential value of adaptive interfaces in different ways.
Comfort Settings Auto-Adjustment

Smart Control & Guidance

Adaptive UI predicts common adjustments and highlights them contextually for quick, confident changes.

Personalized Health Insights

Personalized Health Insights

Machine learning analyzes sleep data to provide personalized recommendations for lifestyle changes, sleep hygiene tips, and treatment optimization. Users receive actionable insights tailored to their specific patterns.

Auto-Suggestions for Routine Tasks

Auto-Suggestions for Routine Tasks

System learns preferences and auto-applies settings, reducing manual effort and keeping therapy discreet.

Patient Data Integration for Doctor Visits

Lifestyle & Unique Needs

AI adapts settings and tips to each patient’s lifestyle (e.g., travel mode, allergies, sleep schedule), going beyond basic therapy controls.

Project Conclusion
● Outcomes

From Complexity to Simplicity

We conducted remote usability testing with participants on UserTesting.com and in-person sessions using interactive cards, allowing users to customize their interface. The testing revealed key user preferences for features, display, and interaction hierarchy, guiding prototype refinement and validation. We aimed to achieve the following goals (expected outcomes):

-30%
FEWER CLICKS
100%
Before
70%
After
4.0/5
USER SATISFACTION
↑ from 3.2
+15%
USAGE BOOST
10% — 15%

Whether during the workshop's creative phase or the prototypes' feasibility testing phase, the goal remains the same: to help medical devices better 'understand' user needs and enable users to manage their health more conveniently. Through continuous iteration and testing, these adaptive interface concepts are poised to evolve into more fully realized product features, ultimately delivering meaningful improvements in the healthcare industry.